Production asset management solutions | Avid

Production asset management

Manage media across production for faster, collaborative storytelling.

The engine behind news production

60+

Countries use Avid to script, edit, and manage news stories at scale.

70%

Of top broadcasters trust Avid for editorial and story workflows.

70K+

Journalists rely on Avid tools to write, cut, and deliver stories daily.

100+

Integrations keep editing and scripts in sync across your newsroom.

work together from script to screen

Unify editorial planning

Write scripts and build rundowns in a unified platform that keeps producers, reporters, and editors aligned throughout story development.

Bridge production and editorial

Orchestrate ingest-to-edit workflows with metadata and automation that make content searchable, accessible, and ready for creative teams.

Access media from anywhere

Enable real-time access to shared media from any location with a secure, web-based platform that streamlines collaboration across editorial and production teams.

Edit footage without chasing files

Cut stories with powerful video editing tools using media linked to scripts and rundowns for a smooth, uninterrupted workflow.

Explore tools for news production

Newsroom Management

Script and build rundowns with MediaCentral | Newsroom Management.

MediaCentral

Access, log, and preview media remotely with a browser-based production interface.

Media Composer

Edit video with professional creative tools tightly integrated into your workflow.

Production Management

Track and manage media with MediaCentral | Production Management.

Avid NEXIS

Power your production with shared, high-performance media storage.

Avid | Stream IO

Ingest live feeds and recordings directly into your production workflow with ease.

Keep your production moving

Bring your team, content, and tools together in one production-ready workflow.

Success stories

Claudine Chedid

Senior Multimedia Journalist

"An integrated solution from Avid streamlines the time and steps required to switch between writing and editing."

Sebastian Wutschik

Head of Production

"AI-supported features like automatic transcription and intelligent search capabilities help us move faster."

Kuppa Srinivas

Head of Technology

"Avid is known for being very stable, with fast turnaround workflows which are essential for news."

Shabbir Hussain

Director of Engineering and Operations

"Now that we’re not spending time digging through file systems, our content schedule is the main thing we focus on."

Resources

DPP European Broadcaster Summit

Avid shared their vision at the DPP European Broadcaster Summit

All-in-one newsroom solution

Eliminate inefficient workflows and enable creative storytelling with Avid and Wolftech.

Discover the Wolftech News advantage

Use Wolftech News with any MAM or NRCS to streamline planning and collaboration.

The digital-first, story-centric newsroom

Drive smarter, faster newsrooms powered by Avid and Wolftech’s story-centric tools.

Centralized story creation

Reimagine journalism with AI, cloud, and seamless workflows built for every platform.

MediaCentral top tips

Get the most from AI, remote workflows, and more in MediaCentral.

Power your news production workflow

Connect your scripts, media, and edits in one unified system.